The Path to Freelance Clients
At age 9, I had one of the very first Gameboys. The only game I had was Super Mario World 2. I would play it on long car trips and eventually - on a long trip to/from Canada - I beat the entire game.
It’s the first and last time I’ve ever done that with any video game. 😂
But when playing the game on repeat (again, only game I had), I discovered that there were secret paths in some of the levels. Most of the time I found them by mistake. I would jump weirdly, or fall off a ledge only to find that it wasn’t Game Over but instead, a new area that - voila - allowed me to completely skip the entire level. 🤯
And here’s the problem I’m seeing with a lot of freelancers right now when they try to get clients with their marketing strategies: too many of you are taking the normal path to your audience.
You are playing the entire level, trying so hard to get to the end, getting some Game Overs, while there's a secret path available.
The secret path that most freelancers miss is the fact that you can borrow an audience.
This key difference completely changed the trajectory of my freelance business and can change yours too.
Freelancers usually get stuck on building an audience, which is posting on social media, commenting, engaging, creating a community.
Borrowing an audience is guest podcasting, collaborative webinars/workshops, sponsorships, guest blogging, speaking in networking groups, giving value in online groups.
The difference? Less work on your end.
Building an audience to convert to clients can take a long time. Borrowing an audience has you skipping some steps.
Build if you want.
Borrow if you’re ready.
Both get you there in the end.
Either way, remember that skipping a few levels helps you reach your next client faster.
Learn how to market your freelance business to get clients the fastest way possible by joining my Flourishing Freelancer family. Find out more here.
