The One Priority Your Freelance Marketing Should Orbit Around To Get More Clients
Sometimes I struggle with marketing. I know it’s a big portion of what I teach, but I feel like I’m always experimenting and trying to find exactly what my audience wants.
Does this sound familiar to you?
You’re not alone. The struggle is real. Marketing is the one thing that often makes me want to throw in the towel and quit my business.
You have so many angles on your ideal client and it’s tempting to use all of it when you post, make videos, write, etc.
But when you go too broad with your marketing, it doesn’t land as it should with the audience you’re trying to build.
I know this. But that doesn’t mean I don’t ignore it sometimes.
And then I heard something two weeks ago that stopped me in my tracks.
“What does your audience wake up thinking about?
What do they go to sleep thinking about?”
Ideally, my students are women who:
are yearning for more: more time in their life and more money
want to build a freelancing business using their past corporate skills and experience
are frustrated and confused because there seems to be no clear framework on how to bridge the gap between corporate life and freelance lifestyle
are ambitious, willing to hustle a bit, and put in the time needed to build a solid freelancing business.
It’s a lot. And I feel like some of this makes my marketing message unclear.
But when I frame it with that guiding beacon of what they wake up and go to sleep thinking about, it really comes down to one thing:
Getting clients.
In order to even have a freelance business, or any business, you need income.
How do you get income?
By getting clients.
I teach women how to get clients, the framework on how to get clients and make sure they stick around, how to price themselves strategically so that they are earning more when they get clients…all of this so that they have a clear path to the money - aka the clients.
So, take a hard look at your clients that you have or the clients that you want to have. What do they go to sleep thinking about?
Is it:
More followers or engagement on social media?
Passive income?
Scaling their business?
Sales/discovery calls?
How can you make sure that your marketing revolves around giving them their deepest fear and desire?
May this be your beacon as you continue to work on marketing your freelance business.
Flourish,
Kiri
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