Are you spending hours marketing your freelance business and still feeling like you're not doing enough?
If you're a freelancer trying to generate content while juggling client work, a job, or family responsibilities, it can feel overwhelming. In this episode, you'll discover how to stay visible online without constantly starting from scratch.
By listening to this episode, you'll learn how to:
Repurpose one piece of content into multiple different sources so that you can save massive amounts of time.
Build simple AI-powered workflows to reduce content creation stress.
Use practical tools to streamline your content production, so you can reach more clients and generate more leads fast!
Press play now to learn a repeatable content system that helps you create more, reach more people, and free up valuable hours in your week.
TRANSCRIPTBy the end of this episode, you're going to learn different strategies you can use in order to generate new pieces of content quickly, how to save time while doing it, and bonus, the best software and platforms you should be using.
Hello, and welcome back to the show. Today, we're going to be jumping into something that I think will be very helpful for a lot of you, especially as you are solopreneurs, and you might be trying to manage a job at the same time, trying to freelance, or really just trying to get it off the ground. And that comes down to how to create multiple pieces of content, right? Just from one subject, because when you're doing all the things, and, you know, you think posting on social media is enough, maybe you like posting on Instagram or LinkedIn or TikTok, but you know there's more you should be doing, because you want to get your business in front of as many eyes as possible. There is an easier way to do this, and this is a time when I love AI, because AI can really help you get one piece of content and turn it into multiple things. I remember it took me a while to even get to this point with my business, when AI came on board, but now what I do, it's much easier. So, if I have a LinkedIn post, right, or even, Substack, I make sure I… let's start with the LinkedIn post. So, if I have a LinkedIn post. And I write it. I will then take that, and I'll expand upon it for a newsletter, and I'll write more in depth for my newsletter subscribers. And then from there, I then post that into a blog post, and sometimes I will even take that content and make it a podcast episode, which you guys are listening to right now. Another reason why I do that is because it's one thing that I've talked about, one post I put out there. And then it gets a lot easier to just generate across multiple different avenues. Now, the same thing with the substack. So the substack, I'll just actually go the opposite, because I'll write long form in Substack, and then I'll ask AI to help me shrink it into multiple LinkedIn posts, and then it takes the multiple posts for me, I edit them, and then I'm able to schedule them and put them out there from one piece of content. And a lot of times, I'll ask the AI to make sure it's compelling enough that maybe people want to head over to Substack, so I'll do, like, teaser posts from it, and be like, if you haven't read this yet, you can head over to my Substack and read it, right? And then I just take that Substack post as well, and then I might put it into a newsletter, into a blog post, and again, maybe talk about it in a podcast. That's my flow and what I love to do best. But there are other ways that you can do it as well, and I wanted to share with you stories from my own students and from my peers on what they do, right? One of the most important things that I think can happen, which I love, it's like, I struggle with talking about successes of my students, and where they are, and, like, what we've talked about in the group. I don't know why, it's like the recording happens, the coaching call happens, and then I peace out. But what's really… not peace out, but I mean, like, peace out in my brain. My brain compartmentalizes it, understands what happens. I take notes during the call, and the AI takes notes, but I don't know how to transform it into, like, an actual post. Now that we have transcripts from these, I have put the transcripts into AI, and I prompt it, saying, like, here's a transcript from a recent coaching call, can you please pull out, like, successes and wins important topics that we talked about, and put them into LinkedIn posts. And then I have 5 or 6 LinkedIn posts that I can decide whether or not I put them out there, or if I'm going to edit them and make sure I get them in front of other people. And I love this method because gosh, it saves me so much time, right? And then I have those LinkedIn posts that I can turn into a newsletter, that can be turned into a podcast, possibly, and a blog post, etc, etc. This helps me share the success of my students and what goes on in our coaching calls, and almost gives a behind-the-scenes look that I really struggled with before, because I know I've mentioned this a few times, but when I post on LinkedIn, or even Substack, I love… I'm very education-based, like, this podcast is very education-based, like, here are things you need to know in order to grow your freelance business, in order to make sure you're getting paid well, in order to make sure you have boundaries, and you're able to live a wonderful, like, flexible life, but I forget to talk about all the success I have in the coaching groups that I host, and so this has been really a game changer for me. Let's just talk about a few other ones that,
I've gone into with peers, and also my students have used as well. I have a few copywriters in my group who love to do blogs, right? Like, or newsletters, and they like the long-form content. So then they will do a newsletter, or the long-form Substack post, whatever it is, and they will expand that, take that, make it into a blog for Substack, and then they will take that, ask AI to make it into a carousel with clear… carousel. How do I pronounce things? My god, carousel, with key points in it, right? And they'll take those key points and make that into an Instagram or LinkedIn carousel, and then even ask for ideas of how to make short-form videos discussing each point. That is, like, super cool. I love that idea. Another one is a voice note workflow. Okay, so I have used this when I am… I like to talk, in case you haven't noticed that. I have a podcast. I don't mind seeing myself out there. I actually went to school to be a broadcast meteorologist, so I don't care here about hearing my voice, seeing my face. So, voice notes, if you can stand the sound of listening to your own voice, I love it. I will sometimes take a time when I'm cooking, or whenever I have the inspiration, I'll do a voice note, and I'll be like, oh, this is something I want to talk about, right? This is something I want my clients to understand and know. I will upload that transcript to AI, and I'll ask it to create, you know, 5 LinkedIn posts, create a draft of a newsletter, maybe create a podcast outline out of the points of what I talked about, and even if I'm really ambitious, I can talk… ask it to make a workshop outline, right? I don't do that often, but that is an option, right? And I just love voice notes. They're just so good to ramble into and have AI take it and really understand it and make sense of it. one of the things… this… this you'd have to ask permission, but I do like recording my potential client, calls. Like, prospects who get on a call with me. Because when I record it, I can take that transcript, and I can put it into AI and see, like, what are the key issues? What are the pain points? What are my clients coming to and not understanding? And why do they want to start a freelance business, right? For you, it could be like, why do they need a VA? What's their struggles with that? Why do they need someone to handle their marketing or social media? What made them come to me? And then that gives you insight that you can use posts, right? Like, the themes that emerge, objections that might have come up, and even lessons that you're able to talk about. And this can be social posts, newsletter. Topics for a podcast, if you have one, right? Because this is going to help you understand, and then talk about your pain points more clearly in your marketing, alright? One of my favorite things. This is another one. FAQ database workflow, kind of how I would describe it. start keeping a running list of every question people ask you, right? Especially on the client calls, or even, if they're already clients, whenever they ask you how to do something, or why they should be doing it, keep a running list of these calls. And then I would upload those questions to AI, and ask it to group those questions by theme. You can create a content calendar out of it, you can create newsletter ideas out of it, because those questions are gold, and make sure you have those questions on your webpage as well, sidebar, but totally important. Because those questions are what clients are going to be coming to you and asking you the most. And that could be a really good workflow. I love FAQs, I think that they are so incredibly important.
This is just something that I think could help you really dive down deep into, like, how do I make sure that I'm getting the most out of my content? Oh, oh, another one, sorry. I'm like, I have my notes, but, like, I'm not looking at them as much as I should. So, the content audit. So, this is something that someone taught me, and I am not much of someone who looks in the past, but this was so helpful. So, go back into the past 3 to 6 months, whenever you want. Whatever social platform that you're posting on, take the top performing posts. Which one got the most engagement, and which one got the most impressions? Sometimes it's both, sometimes it's not, right? Look at that post. Why did this perform well? put it into AI. Why… ask it, why did this perform well? And then ask AI to create 10 variations of it. Or you can create, if you don't want to work with AI, you can create 10 variations of it, right? I've done that before as well. And then when you have those, again, you can take that, make it long form. You can put it into a newsletter, maybe you can put it into a blog post. Maybe you can take those posts and put them on other social channels as well, right? Maybe you can ask it to create substack notes or threads from it, and then, like, try to start engagement from that audit, like, what is working? Your best content can basically be repackaged into this, and then you're not doing as much work, because you're just looking back and saying, this did well, let's move forward. And I do that with this podcast. I say, what episodes are performing well in the past 30, 60, 90 days? Which ones have the most listens? Oh, people are really interested in that, so I'm going to keep on making sure I talk about that every once in a while to get more engagement.
Now, if you are someone who has some kind of curriculum, right, or lessons, or PowerPoints, or anything like that, which I'm not sure most people would, but that is, like, gold, right? Because you can pull together all the lessons and ask AI to generate it into podcasts, newsletters, blogs, whatever, LinkedIn posts, carousels, blah blah blah blah blah, right? And then you'll be able to do that. So that is so helpful.
I think really what I want you to come away from with this is that content doesn't have to start as content, right? Like, I think a lot of people, especially new freelancers, think, okay, I need to sit down, think of an idea, and write a social post, or blog, or newsletter, whatever. But that's not what I want you to see. I want you to see that, like, your best content can come from a potential client call. It can come from that voice memo you take while you're writing. It can take… it can come from an email you wrote to someone who is interested in what you do. mistake you made, a proposal you created, a question that people ask you. All of that can be created into so much more, so you're not working as hard, because let's face it, you only have a little bit of time in the day. And I understand that with two kids, it's like, give me the least amount of work possible, right? You need to understand that Sometimes content comes from conversations. Sometimes content comes from you with teaching your clients something to do, right? Sometimes content comes from existing assets. Sometimes it comes from your daily life as you're doing a voice note. And the more you can understand this, the better it is.
Now, bonus! I want to go into a few softwares that you will need in order to make this all work. Now, I think, obviously I've been talking about AI, so what's your AI of choice? ChatGPT? Claude? Gemini? Sorry, I don't like Gemini. Is Gemini just in Google, or does it have its own standalone AI? I have no idea. Maybe Copilot? Don't love Copilot either, but whatever. For podcasts, obviously, Descript is really interesting. There's a CapCut AI video editor that a lot of people are talking about on Reddit, which you might want to look into. ClipTalk, Saga AI as well. Canva, obviously, that's a good one. let's see, what else can we think about? Oh, the voice memos, right? Apple has one, but so does… so does Android. You can use Otter, you can use Fathom. I love Zoom, so I use Zoom for a lot of what I do for my conversations, because everyone knows Zoom now, it's really easy. Just make sure that you have the transcripts turned on, and the AI summary turned on, right? Fireflies is another one that's good that I've seen people use. If you're trying to keep, like, you know, the FAQs and organized, Airtable, Notion used with ChatGPT or Quad can be really good. Cast Magic is another one that could be good if you host workshops. So those are just, like, a little bonus I wanted to put in there, because there's a lot of different softwares to use, right? Because if you're going to be using AI to help you on this journey of creating content, there's a lot out there. But I do hope that this helps you. I… I think it just has revolutionized my life, AI, in this way, like… For those of you who saw my viral post on LinkedIn, I will never, ever, ever, ever, ever use AI again when it comes to pricing. I don't really like it when it tries to brainstorm and strategize with me. I don't… I have not had the best of luck with stuff it's told me to do. But with this simple stuff, copy, transforming, streamflows, streamflows. Streaming workflows. Stuff like that has been really, really, really helpful.
Alright, so we are going to be talking about Tip of the Week as coming up on Thursday, and we're going to be talking about recognizing almost clients, and how to make sure that you turn them into an actual client. And then next week, I'm really excited, we have a two-parter.
Next week, I interviewed these freelancers called the Finance Girlies, and they can help you so much with finance, and I loved it, because I am… that's not my strength. I can definitely teach you about finance, and I can teach you about accounting, and we can talk about saving, and all of that, but I do feel like I've gotten to the point where I have an accountant, and I'm definitely more removed, and these Women are in the midst of it, and they are freelancers, and they are going to help you really understand the finances of your freelancing business, okay? So that's next week. That's going to be part one. The week after is going to be part two, so please stick around for that. I'm so excited. And again, my name is Kiri Mohan, I'm the founder of Flourishing Freelancer, and I would love to talk to you about your business, your freelance business. Where is it? What's going on? There's a link in the show notes, it's completely free to get on a call with me, and I really hope that you do that. So until then, keep flourishing.