When you want something, you make time for it. You put aside the to-do list and focus.

So if you are avoiding something you know you should be prioritizing, what are you sincerely afraid of?

If you're worried about AI, I promise you there are clients out there that still want to hand something off and not worry about it. They want to work on their business without using AI, but trust that YOU as a freelancer know how to use it appropriately to give them the best results.

Chase the industry that has a need for your services and can pay higher fees.

If they don't have the money right now, find a different industry.

The one thing this year has taught me, and what I see as essential in 2025, is to understand how to shift the way you run your business. This includes changing your marketing, the way you approach and land clients, and utilizing everything you have at your disposal.

Marketing is super-duper important. I can't stress it enough. Even those who are completely booked out should not stop.

But, and here’s the big BUT, you don't need to go all in if you don't need to. It depends on your situation and what you want from freelancing, amiright?

The secret path that most freelancers miss is the fact that you can borrow an audience.

Building an audience to convert to clients can take a long time. Borrowing an audience has you skipping some steps.

We would rather procrastinate even though we know hitting that goal is probably essential to moving the needle.

The reason?

Our brain sees this as an "open loop". There's no end that it knows of.

Once I realized that I needed to stop working solo and stop limiting myself, I began to make tiny shifts to how I ran my business. Every client that came to me, I increased my pricing a bit more. I began to be bold in my marketing, showing my knowledge and showing I was the best choice.

The main reason you’re overworked comes down to your pricing strategy. And your low rates are costing you more than just money. All the hours you spend in your business, where you feel undervalued and frustrated with the clients you sign on…

True flexibility is getting paid even when you don’t work for a day, working 3-4 hours in a day and shutting your laptop, deciding how and when to respond to client demands, and starting work at 7:00pm instead of 7:00am if that’s how you roll.

Local networking events getting you leads? Go to more.

Guest podcasting has some bites coming through? Aim for ones with larger audiences.

People signing up for your newsletter? Make sure to continue writing AND try selling to it.

When you are on a potential client call, see if you can move them from fear to cozy. This gives them a transformation.

And in the end, winning that deal is often about selling the transformation they get by working with YOU.

When you constantly put away money, you are getting yourself out of feast or famine mode. Your mindset shifts to something of a more relaxed state. You are now in control of your future, not your clients.

Your business is your livelihood, right? That means your business has to support you when times are hard as well, not just support you when you have clients.

When you get clients perfectly matched to your expertise, personality and offers, you will build your dream business and life.

We are so done with brands and faceless entities. It’s time to step up, put yourself out there, and be the person who others relate to, that they can see getting a beverage with, and relate to your quirkiness (heyooo, where my Star Wars fans at??).

Thinking about scaling your freelance business by building an agency? I tried it—and it was the worst decision for me. In this blog, I’m sharing the hard lessons I learned and the simple, smart strategies I used to scale without the stress of managing a team. Discover how I created more income and time freedom—without burning out or damaging my reputation.